Word Mark
This style guide is intended to provide clarity and consistency around the use of the Well-Spring logo and material related to its use, such as letterhead and other communications. Consistent application of the logo across communication is essential to maintaining the visual integrity and value of the brand.
Questions regarding this style guide or application of the Well Spring logo can be directed to Laura Lowe, Director of Sales and Marketing, Well-Spring.
*Well-Spring and Well-Spring, A Life Plan Community both refer to Well-Spring’s life plan community. “Well-Spring” is now preferred for most needs, unless the logo is being used to an audience that may not know Well-Spring, In those instances, the logo with the tagline should be used (unless the tagline would appear too small to be legible).