Kintura Graphic Standards

Area of Isolation

The legibility and distinction of the Friends Homes logo is very important. To ensure that the logo is highly visible, always separate it from its surroundings. To calculate the area of isolation, or clear space, surrounding the logo you should first measure the height from the top to the bottom of the quilt pattern (Z-height). The area of isolation should be half the Z-height. Do not allow any other graphic element to penetrate this area of isolation.

Minimum Size

There is a minimum size for reproducing the Friends Homes logo. This ensures that our logo remains legible in every usage. Never reproduce the logo smaller than the minimum size (1.5" from the left side to the right side of the logo). This minimum size applies to the Friends Homes logo, both for print and online usage.

Usage

Click the + to view correct and incorrect usage of the Friends Homes logo.

A

Acceptable use of logo on approved background.

B

Do not use any version of the logo on top of a patterned background that is not included in the identity standards.

A

Do not angle or rotate the logo.

B

Do not use the logo or secondary mark as a pattern.

C

Do not stretch, distort or alter the logo in any way.

D

Do not use a different typeface in the logo.