CMYK
For use in printed materials when four color process is within budget.
Pantone
Pantone (single and two-color spot) are for lower budget printing with color matching. Provide your printer with the exact Pantone color found on the Primary Color Palette page.
RGB
Color format used primarily for web and screen related imagery. Use CMYK for printed applications. Sending this color format to a printer may result in poor color reproduction.
Black
When printing restrictions do not permit use of primary colors, use the black, one-color logo on a white or neutral background.
White (Inverse)
When printing restrictions do not permit use of primary colors, use the white logo reversed out of solid dark background. (Black box is to show contrast only. Do not use logo in a binding box.)
Encapsulated Postscript (.eps)
This is a vector file format with infinite expandability, with no degradation after editing. Useful for billboards, high quality prints, vinyl, and textiles.
Adobe Illustrator (.ai)
Similar to an EPS, this is a vector file format with infinite expandability, with no degradation after editing. Useful for billboards, high quality prints, vinyl, and textiles.
Portable Network Graphics (.png)
Web friendly format that allows for transparency to seamlessly integrate onto any background.
JPG
Standard web friendly format. Useful for emails and other web related materials, or small scale printing, but degrades quickly when edited.
Scaleable Vector Graphics (.svg)
his is a vector file format with infinite expandability, with no degradation after editing. Useful for billboards, high quality prints, vinyl, and textiles.
